*This post may contain affiliate links at NO additional cost to you read more
Job Title: Social Media Manager
Location: Lagos, Nigeria (Remote)
Potential Applicants should have:
- A Bachelor’s Degree.
- Proven 2-3 years of experience as a social media manager.
- Proficiency in social media analytics, including reach, engagement, response rate, conversation rate, and community growth.
- In-depth understanding of social media architectures and content dynamics on the web.
- Creative mindset with hands-on skills in graphic design, video editing, and imagery.
- Proficiency in SEO content writing and management.
- Self-motivated, detail-oriented, organized, excellent communicator, and a team player willing to work flexible hours.
- Lead the development and execution of the social media content marketing plan/calendar.
- Analyze content performance using various Key Performance Indicators (KPIs) such as unique views, conversion rates, and average time on page.
- Monitor social media channels and respond promptly to posts and comments, identifying issues requiring escalation.
- Create and implement social media and marketing campaigns across all platforms.
- Conduct research to generate relevant social media content, including product, program, and demographic analysis.
- Produce, edit, publish, and share daily content, including text, images, videos, and infographics, to foster community engagement and action.
- Grow the audience by converting viewers into followers, followers into customers, partners, or sponsors, using key strategies.
- Optimize content with effective keywords and hashtags for top search results.
- Proofread all content to align with the in-house style guide and brand voice.
- Stay updated on emerging content creation methods to keep content engaging and attractive.
- Continuously advise staff and the organization on social media opportunities to drive substantial growth
Seniority Level: Mid-Senior Level
Industry: Book and Periodical Publishing
Employment Type: Full-time
Job Functions: Marketing Sales